Welcome back to Industry Shifters.

Today we are exploring the majestic sphere of glass.

Will smart glass revolutionise how Australian homes are constructed?

Let’s find out!

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Smart Glass

Smart glass technology has the potential to revolutionise various industries, from architecture and automotive to consumer electronics.

It can adjust the light transmission properties of glass depending on environmental conditions or user preferences - improving natural light management and minimising heating and cooling demands. 

This technology, therefore, offers innovative solutions for energy efficiency, privacy, and comfort in both residential and commercial settings.

Potential Impact

According to recent estimates, the market size of the Glass and Glass Product Manufacturing industry in Australia is $4.6bn AUD in 2024.

Thus, provided this technology continues to become more widespread and efficient, companies that provide it could come to form a significant segment of this industry and be worth over a billion dollars in total.

Why this WILL be disruptive:

• Energy Efficiency and Sustainability: Smart glass can adjust transparency to regulate indoor temperatures, block UV rays, and control glare, reducing reliance on air conditioning, heating, and artificial lighting. This energy efficiency aligns well with Australia's goals for greener buildings, and the potential cost savings make it attractive for both residential and commercial buildings, particularly in high-temperature urban areas.

• Enhanced Comfort, Privacy, and Aesthetics: Smart glass offers on-demand privacy by switching from transparent to opaque, ideal for homes, offices, and public spaces. It also enables dynamic design, allowing windows or partitions to change colour, patterns, or light transmission for a visually appealing and adaptable environment. These features contribute to a more comfortable and versatile indoor atmosphere.

• Growing Demand in Real Estate and Urban Development: With nearly 90% of Australians living in cities, there is strong demand for premium building materials that add value and sustainability to properties. Smart glass appeals to developers and architects aiming to meet green building standards and boost property values, positioning it as a competitive option in the real estate sector.

Why this WON’T be disruptive:

• High Initial Costs and ROI Uncertainty: Smart glass remains more expensive than traditional glass, which can be a barrier for smaller builders, homeowners, and lower-budget projects. This high upfront cost, combined with a potentially long payback period, limits adoption, especially when energy savings may not be compelling enough in moderate climates.

• Technical and Durability Challenges: Smart glass technology is evolving, but some technical issues persist, such as long-term durability in Australia’s high UV and varied climate. Maintenance costs may also be higher, particularly if specialised repairs are needed, which could affect its attractiveness to consumers.

• Established Alternatives and Competition from Energy-Efficient Glass: Existing solutions, such as double glazing, low-E coatings, and traditional privacy options (like blinds and curtains), are well-established, affordable, and effective. Without strong incentives or regulatory mandates, builders may opt for these alternatives instead of the newer, costlier smart glass technology.