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Today we are exploring the super world of shoewear.

Will carbon fibre plated shoes change running forever?

Let’s find out!

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Carbon Fibre Plated Shoes

Carbon fibre plated shoes are revolutionising athletic footwear in Australia, gaining popularity among runners and athletes for their performance-enhancing design. 

These shoes typically combine a lightweight, highly resilient foam with a carbon fibre plate embedded in the midsole. 

The plate acts as a springboard, working in conjunction with the foam to deliver increased energy return and propulsion during runs.

This technology has revolutionised running performance, allowing athletes to achieve faster times and reduce fatigue.

Potential Impact

The Australian shoewear market is worth $4.9 billion AUD.

Provided carbon fibre plated shoes deliver upon their technology and continue to grow in popularity :

In a low growth scenario, where carbon fibre plated shoes only grow to account for 5% of this industry, the market for carbon fibre plated shoes would be worth about $245 million AUD.

In a high growth scenario, where carbon fibre plated shoes come to account for 15% of this industry, the market for carbon fibre plated shoes could potentially be worth as much as $735 million AUD.

Why this WILL be disruptive:

• Performance Enhancement: These shoes significantly improve running efficiency by increasing energy return, reducing fatigue, and enhancing propulsion. This makes them highly attractive to elite and amateur athletes aiming for better performance and faster times.

• Technological Innovation: The integration of carbon fibre plates with lightweight, responsive foam represents a groundbreaking advancement in running shoe design. This innovation could drive further advancements in materials and performance features across the footwear industry.

• Expanding Market Potential: The growing popularity of running and athletic activities is fueling demand for high-performance footwear. Increased competition as more brands enter the market may lower prices and broaden accessibility, leading to a larger consumer base.

Why this WON’T be disruptive:

• High Cost and Limited Appeal: The premium pricing restricts their adoption among casual runners and budget-conscious consumers, confining their appeal to niche markets dominated by performance-oriented runners.

• Durability Concerns: These shoes have a shorter lifespan compared to traditional running shoes, with some being effective for only a few races or high-performance events. This may deter cost-conscious users.

• Environmental Impact: The production and disposal of carbon fibre components raise sustainability concerns, potentially affecting their long-term market acceptance.